--- title: Analytics Section description: View campaign performance through charts, filters, and tables to analyze impressions, clicks, conversions, and costs. --- [Skip to content](https://help.boost.express/knowledge-base/analytics-section-for-sponsors#main-content) [![logo-1](https://help.boost.express/hs-fs/hubfs/logo-1.png?width=160&height=57&name=logo-1.png)](https://help.boost.express/knowledge-base?hsLang=en) Open main navigation Close main navigation How can we help you? - There are no suggestions because the search field is empty. 1. [Boost.Express Help Center](https://help.boost.express/knowledge-base?hsLang=en) 2. [Sponsors](https://help.boost.express/knowledge-base/sponsors?hsLang=en) 3. [Tracking & Performance](https://help.boost.express/knowledge-base/sponsors?hsLang=en#tracking-performance) # Analytics Section The **Analytics** section helps you understand how your campaigns are performing. It shows key metrics such as impressions, clicks, conversions, and spend — all in one place. You can view performance data from the Analytics tab in the left-hand panel or within an event’s workspace. ### Metrics Overview The Analytics section includes several groups of metrics that describe different aspects of campaign performance. #### Reach metrics - **Impressions** — number of times your ads were displayed. - **Reach** — number of unique users who saw your ads. - **Frequency** — average number of times each user saw your ads. #### Engagement metrics - **Clicks** — number of times users clicked on your ads. - **Likes** — number of likes your ads received. - **Comments** — number of comments left on your ads. - **Follows** — number of new followers gained as a result of ad interactions. #### Conversion metrics - **Landing page visits** — number of times your landing page was opened after ad clicks. - **Conversions** — number of users who completed the key action. #### Cost metrics - **Spend** — total amount spent on ads. - **CTR** — click-through rate, calculated as the ratio of clicks to impressions. - **CPM** — average cost per 1,000 impressions. - **CPC** — average cost per click. Together, these metrics provide a complete picture of campaign performance, covering reach, engagement, conversions, and budget efficiency. --- ### Report Settings ![](https://help.boost.express/hs-fs/hubfs/undefined-Nov-25-2025-01-11-42-8780-PM.png?width=650&height=94&name=undefined-Nov-25-2025-01-11-42-8780-PM.png) You can tailor the analytics view using several controls: - **Event scope** – Use the dropdown at the top of the page to view data across all events or focus on a specific one. - **Date range** – Select a time period such as *Last week*, *Last month*, *Last year*, or define a custom range. - **Granularity** – Choose how data is grouped over time: by **day**, **month**, or **year**. - **Filters** – Refine your view using filters for specific **campaigns** or **landing pages**. Click **Reset** to remove all filters and return to the default view. ### Interactive chart The chart helps you track how different metrics change over time. Metrics are grouped into three categories: - **Countable** – raw totals such as impressions, clicks, or conversions - **Percent** – ratio-based values such as CTR - **Money** – cost-related metrics including spend, CPM, or CPC - **Ratio** – metrics that describe proportional or averaged relationships between values You can select several metrics for each vertical axis, but all of them must belong to the same category to ensure a consistent scale. Each axis is configured independently, so both sides can use metrics from the same or different groups. For example, you might display **Impressions**, **Clicks**, and **Conversions** on the left, and **Spend** on the right to compare engagement and cost side by side. If you're working with financial metrics, you can also change the display currency using the dropdown next to the axes. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdJijZooKJnPOyaeV-ZqvOGBkQNOuWx7KQEPDFQugy4dl-ogYlw9rxCKq73UqHLevEe4mTB3y7NYTPforvOkUl6p4lMRTm2R7fe4aKmuJljaYz-4jcyqfgjJeUEGrcooug-KjPVTQ?key=N0-A7VOt6-UffqFVaXtX8A) ### Event table Below the chart, you'll find a table that displays performance metrics for each item in the current view. Each row represents a separate entity, such as an event, campaign, or landing page, depending on the grouping selected in the dropdown above the table. **Note:** The chart and the table are configured independently. Selecting a metric or grouping in one does not affect the other, so you can use them in parallel to explore different aspects of your data. Data can be grouped by **campaigns**, **landing pages**, **events** or **creatives**, allowing you to analyze performance from different perspectives. This flexibility makes it easy to compare campaigns within a single event, evaluate results across multiple landing pages, or get an overall view by event. ![](https://help.boost.express/hs-fs/hubfs/undefined-Nov-25-2025-01-11-58-6472-PM.png?width=670&height=68&name=undefined-Nov-25-2025-01-11-58-6472-PM.png) Click the column settings icon in the top-right corner of the table to choose which metrics to display. You can also rearrange the columns by dragging them within the popup. - [Sponsors](https://help.boost.express/knowledge-base/sponsors?hsLang=en#main-content) - [Getting Started](https://help.boost.express/knowledge-base/sponsors?hsLang=en#getting-started) - [Campaign Setup](https://help.boost.express/knowledge-base/sponsors?hsLang=en#campaign-setup) - [Tracking & Performance](https://help.boost.express/knowledge-base/sponsors?hsLang=en#tracking-performance) - [Billing](https://help.boost.express/knowledge-base/sponsors?hsLang=en#billing) - [Organizers](https://help.boost.express/knowledge-base/organizers?hsLang=en#main-content) - [Getting Started](https://help.boost.express/knowledge-base/organizers?hsLang=en#getting-started) - [Event Setup](https://help.boost.express/knowledge-base/organizers?hsLang=en#event-setup) - [Working with Sponsors](https://help.boost.express/knowledge-base/organizers?hsLang=en#working-with-sponsors) - [Billing](https://help.boost.express/knowledge-base/organizers?hsLang=en#billing) - [Other](https://help.boost.express/knowledge-base/other?hsLang=en) Boost.Express Inc., 251 Little Falls Drive, Wilmington, New Castle County, Delaware 19808, USA [mailto:hello@boost.express](mailto:hello@boost.express) Copyright © 2026