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Creating and Managing Segments

An audience structure for an event is defined and maintained by the organizer. It determines how participant data is grouped and made available for sponsor targeting during campaigns.

In addition to organizer-defined audiences, sponsors can create their own segments to further refine targeting within a specific event. These segments do not modify or extend the organizer’s audience structure. Instead, they work alongside it and can be used independently when setting up campaigns.

Sponsor segments are built from the sponsor’s own data sources, such as contact lists or integrations. This allows sponsors to tailor their targeting strategy without affecting shared event audiences.

By combining organizer-provided audiences with own segments, sponsors can achieve more precise targeting while staying fully aligned with the event’s overall structure.

Create segments

Segments are created and managed in the Segments tab.

  1. Click Create segment.
  2. Fill in the following fields:
  • Name – used internally to identify the segment.
  • Description – explains the logic behind the segment.

     3. Select the Data source:

  • Contact & Company List – upload a file with attendee data.
  • Integration – use data from an external system connected to your Boost Express account.

     4. Choose the event this segment applies to.

After creation, the segment becomes part of the available audience list and can be selected from the Own segments tab during campaign setup.

Contact & Company List

Use this option to create a segment from your own contact data, such as names, emails, and company details:

  1. Prepare a .csv, .xls, or .xlsx file. The file must include the following column headers:
    • name
    • surname
    • email
    • company
  2. Click Upload new file.
  3. Drag and drop the file into the upload area, or click Upload file to select it manually.
  4. Match each column to the appropriate field using the dropdowns.

Once the data is imported, the segment will be available to use in audience configuration.

Integration

This option lets you build audiences using data from an external system connected to your Boost Express account.

To use this data source, you need to set up an integration first:

  1. Open Settings.

  2. Go to Integrations.

  3. Click Add integration and connect your account.

Once an integration is connected, it becomes available during segment creation. You can select the connected integration as a data source to start receiving audience data in Boost Express.