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Creative Editor

Once your campaign settings are in place, the next step is to build the creative — the ad unit users will actually see. Boost Express supports multiple creative formats:

  • Single image – one visual, one headline, one call-to-action
  • Carousel – a scrollable set of image cards with individual content and a shared message above
  • Video – a creative format based on video content

Start with a new creative

Note: A single campaign can include only one type of creative. Once you add the first one, all other creatives in that campaign must use the same format.

  1. In the left-hand navigation, choose Campaigns and click the campaign you want to edit.
  2. Go to the Creatives tab. If no creatives have been added yet, you’ll be prompted to create one.
  3. Click Add creative.
  4. Choose a format and a template, then click Continue.

Single image workflow

Single image creative displays one main visual with supporting text fields.  

Tip: The preview panel on the right updates in real time, so you can check how your text and layout will look before publishing.

Steps

  1. Click Edit image to open the creative editor. In the popup window, you can:

    • Upload a banner — the main visual of your ad.
    • Upload a logo — it appears in the corner of the image.
    • Add banner text — a short phrase displayed over the image.

  2. Fill in Introductory text.

  3. Enter a concise Headline.

  4. Choose a Call to Action that fits the purpose of your campaign.

  5. Click Save to store a draft or Publish to submit the creative for moderation.

Field What it controls
Creative image The main visual of your ad
Introductory text A short message that introduces your creative — it appears above the image.
Headline A brief line that highlights your message — it appears below the image.
Call to Action Pre-defined CTA button such as Learn More, Apply, or Register.

Carousel workflow

Сarousel creative displays a series of cards that users can scroll through within a single ad.

Best practice: Keep each card message self-contained; don’t rely on users swiping through every slide to understand your offer.

Steps

  1. Click Add images to open the creative editor. In the popup window, you can:

    • Upload a logo — it appears on every card in the top-left corner.
    • Add cards — upload an image for each one.
    • Add banner text — a short headline displayed above the image on each card.
    • Add card text — a short message shown below the image.
    • Reorder cards using ↑ / ↓ or delete them using the 🗑 icon.

  2. Fill in Introductory text.

  3. Click Save to store a draft or Publish to submit the creative for moderation.

Video workflow

Video creative uses video content within your ad layout.

Steps

  1. Upload a video file. In the video panel, you can::

    • Trim the video.
    • Generate subtitles for the video.
    • Add banner text, if the selected template includes a banner.

  2. Fill in Introductory text.

  3. Enter a concise Headline.

  4. Choose a Call to Action that fits the purpose of your campaign.
  5. Click Save to store a draft or Publish to submit the creative for moderation.

Manage existing creatives

After you have added a creative, the Creatives tab displays a table listing all items in the campaign.

To make changes, click the item’s name in the left sidebar to open the editor, or use the ⋯ menu in the table to edit or delete it.

Next steps

  • Track performance in Analytics section once your creative starts delivering.
  • Review collected contacts in the Leads section to see who completed actions on your landing pages.
  • Choose the right audiences to define who should see your campaign.