Boost Express is a platform that helps organizers turn their events into advertising environments. Instead of sponsors building campaigns from scratch, they work within the structure you provide. Audiences are predefined, landing pages are aligned in style, and analytics tie it all together.
Your role is to prepare this foundation so sponsors can focus on running campaigns, while you benefit from a share of the advertising budgets.
Setting the Stage
In Boost Express, the event serves as the foundation for all sponsor campaigns. As an organizer, you prepare audiences for sponsor targeting, set up a subdomain for landing pages, connect advertising accounts, and configure billing. Once the setup is complete, your event becomes an active hub where campaigns can run.
Framing the Audience
Audiences are at the core of how Boost Express works. By preparing and structuring participant groups, you give sponsors ready-made options for targeting. Well‑organized audiences help sponsors reach the right people quickly, making campaigns more effective and more relevant to your event.
Hosting Ad Destinations
Boost Express lets you host on a dedicated subdomain all sponsor landing pages that their ads will point to. This provides a consistent and trusted address, improves the experience for participants, and keeps all sponsor content clearly tied to your event.
Turning Website Data into Audiences
Tracking code provided by Boost Express can be installed on your event website to collect data about visitor actions such as page views, clicks, and form submissions, and to turn this information into audiences that sponsors can target in their campaigns.
Ensuring Quality
Every campaign depends on sponsor landing pages and creatives. In Boost Express, you review and approve them before they go live, making sure they meet your event’s standards and provide participants with a consistent experience.
Seeing the Impact
Once campaigns are active, results flow into the Analytics section. You can track impressions, clicks, and conversions across all sponsor activity connected to your event. These insights show how sponsors are engaging your audiences and highlight the overall value created by the platform.
Why It Matters for Organizers
Boost Express creates direct benefits for organizers:
- Revenue – you receive a share of what sponsors spend on advertising.
- Visibility – sponsor activity reinforces the presence and relevance of your event.
- Efficiency – structured setup and moderation keep everything consistent and easy to manage.
- Unity – all sponsor materials follow a unified style, creating a smooth experience for participants.