Leads section helps sponsors see every person who completed a key action on their landing pages. Use it to understand who is engaging with your campaigns and where those leads come from.
Overview
This tab displays a table of all users who took key actions on your landing pages. You can use it to review lead details, filter by campaign or action type, and export the data for further analysis.
Table columns
Each column in the Leads tab provides specific details about user actions and their source.
| Column | Purpose |
|---|---|
| Date | Displays the capture time based on the time zone of the viewer’s device. |
| Event | The event in which the related campaign is running. |
| Landing page | The page on which the action happened. |
| Name / Company / Email/ Phone | Contact details submitted by the user. |
| Lead type | The key action performed by the user. |
| Source Campaign | The name of the campaign that generated the lead. |
| Source Platform | The advertising platform that delivered the campaign. |
Navigating the leads table
You can adjust the table view with several tools. Use the search bar to find leads by name, company, email, or event title. The lead type filter narrows the list to a specific kind of user action. The campaign filter shows only the leads coming from one campaign.
Filters can be combined. Click Reset to clear all filters.
Export to CSV
- Apply any filters you need.
- Click Export CSV.
- Save the file in CSV format, which you can open in a spreadsheet program.
If the Date column appears as ########, widen the column or set the cell format to Date.
Next steps
- Track performance in Analytics section to see how leads convert to impressions, clicks, and revenue.
- Design landing pages that turn more visitors into leads.
- Choose the right audiences to make sure your ads reach users who are most likely to engage.